Roku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem - Advertising news - NewsLocker (2024)

Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions that buyers previously only had access to if they bought Roku inventory directly. The move, which also includes new tech capabilities, signals a more open approach from the streamer, which has been more focused on...

Cannes daily global podcast episode 1: Awards preview and new humour category

As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Cannes Lions entries drop slightly as new humour category attracts 798 submissions

Entries were “broadly flat”, down less than 1% on a year earlier.

Need an Insider’s Guide to Cannes Lions? ADWEEK’s 3-Part Podcast Series Has You Covered

According to Mayo Clinic, the average American adult walks somewhere between 3,000 and 4,000 steps a day. That's a figure that would make veteran media executive Lou Paskalis little short of Superman. "My record is 28,000 steps in one day, according to my Apple watch," said Paskalis, chief strategy officer of Ad Fontes Media. What...

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Exclusive: The Trade Desk Threatens to Demonetize Yahoo Video

The Trade Desk alerted buyers earlier this week of plans to no longer monetize Yahoo's video after it alleged the publisher had been consistently misrepresenting the inventory as in-stream, a type of online video that typically fetches higher prices from buyers. "Yahoo has been misdeclaring video inventory as in-stream," according to an email seen by...

Leaked Details From Netflix Pitch Deck Show How Much It’s Charging for NFL Sponsorships

ADWEEK recently reported that Netflix will have five sponsorship packages for advertisers in its two upcoming NFL Christmas Day games. Now, it's time to break down the Xs and Os of the deals, according to detailed information from the streamer's pitch deck. As part of its ad opportunities with the games, the company's five sponsorship...

Nike Euros campaign centres on sacrifices made by stars

Campaign, which features several top footballers, was created by Wieden & Kennedy London.

Marketers Need to Differentiate Loyalty Goals From Preference Goals

Can you imagine a time when you'd marry the first person you dated--and stay married for over 50 years? What about taking the first job you were offered and committing to it for 40 years? I hear brands saying they desire this: "fast loyalty." But in today's hypercompetitive market, businesses find themselves in perpetual pursuit...

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EE tackles hate in ‘Not in my shirt’ Euros campaign

Saatchi & Saatchi created the work, which is set to a Joy Division soundtrack

KFC’s Irreverent Ad Calls on People to Believe in Chicken in These Uncertain Times

In these uncertain times--marred by political and economic turmoil, climate change and the rise of artificial intelligence--it's hard to know what to trust. Restaurant chain KFC offers a simple answer to the lost and fearful masses: Believe in chicken. The brand will launch its largest ever campaign in the U.K. today, with an ad premiering...

Denton-Clark was agency's third chief executive in four years.

KFC and Mother tap in to modern anxieties for first phase of brand relaunch

Campaign designed to reflect the difficulty of knowing what to believe in

Three UK brand campaign celebrates supportive power of group chats

Work was created by Wonderhood Studios and directed by James Rouse.

McCann Worldgroup promotes Adrian Botan to global role

Adrian Botan will report to Javier Campopiano, chief creative officer of McCann Worldgroup and McCann.

Birds Eye owner Nomad Foods reviews pan-European creative account

Pitch is being assisted by Ingenuity.

Lemonade Dolls ad invokes suffragettes and bra burning to urge women to vote

Campaign was created by Havas London.

TfL wins Grand Prix at 2024 Outdoor Media Awards

Run by Clear Channel in partnership with Campaign, the annual awards celebrate the best in out of home.

My Cannes Snapshot: Felix Richter

Ahead of Cannes Lions, Campaign is showcasing pictures from industry leaders that represent their most memorable Cannes moments. Felix Richter, chief creative officer at Mother London, shares his snapshot.

UK managing director Joanna Trippett becomes executive vice-president EMEA.

Cannes Contenders: Sydney Opera House

Cannes selected this flamboyant short that gleefully shows another side to a venerated venue.

Cannes Contenders: Marmite

Campaign selected this spoof series featuring anxious parents waiting to discover whether their newborns will be lovers or haters.

Roundel’s Sarah Travis on How the Retail Media Network Is Preparing for the Future

Retail media networks are slated to be one of the key themes at this year's Cannes Lions Festival. Retailers' buzzy foray into the ads business is building out a new revenue stream for the historically thin-margin businesses--but it's not without challenges. Roundel, Target's RMN, is headed to Cannes alongside numerous other major RMN players as...

Mobile Network Three Has a Timely Message for Smartphone Haters

It's the middle of the night, and a woman is struggling to get her baby to sleep. At a low moment, she walks into her kitchen and finds a group of other mothers who are also awake and ready to offer encouragement. "You're doing great. Trust me," one mom says. "Mine literally only sleeps to...

Campaign Global Agency of the Year Awards 2023: winners revealed

UK shops and individuals emerged victorious in several categories at the inaugural ceremony this evening.

GE’s Former CMO Linda Boff Becomes CEO of Said Differently

The former chief marketing and communications officer of General Electric, Linda Boff, has a new gig: CEO of global creative services agency Said Differently. Boff's move is the latest instance of a top marketer climbing the corporate ladder to chief executive at a time when CMOs are tasked with taking on more responsibilities in a...

Longtime Ad Executive David Lawenda to Exit Paramount

Ad sales veteran David Lawenda, who served as chief digital advertising officer at Paramount, is leaving after a collective 21 years at the company. In a memo to staff today, Paramount ad sales chief John Halley noted that Lawenda will stay on through September in a transitional role. Lawenda is one of several long-term ad...

Omnicom poised to retain Volkswagen Group media account after global pitch

Omnicom Media Group expected to create new operating model for client.

NBCUniversal Fast-Tracks Live Event Audience Insights for Advertisers

Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCU is announcing accelerated first-party audience capabilities to improve live event programming for marketers and drive ad effectiveness with new insights. "When you take a step back and...

QueerAF opens installation at Outernet London showing history of trans+ people

Work is extension of 'Always been here' campaign.

Pitch Update: Sky, Sainsbury's, Ocado, Pernod Ricard, Jameson, Sofology, Greater Anglia and more

Campaign rounds up the latest pitches, reviews and account wins.