Iris Frost on LinkedIn: This weekend I had the AMA-zing opportunity to attend the American… | 10 comments (2024)

For the third year in a row I had the pleasure of being on the judging panel for the Marketing Society awards today. It's always fun and inspiring and great to share views with the other judges.Top three takeaways from me:1. Consider how ambitious the objectives of the campaign are.2. Showcase an original campaign while always staying true to your brand.3. Don't over-complicate: a solid single idea, executed well is more impressive.

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The The Marketing Society Scotland Star Awards nominations have just been announced. They are our industry’s ’Oscars’; held each year to celebrate excellence in all aspects of marketing. And my goodness, 40 agencies/clients have been nominated for their work across 18 categories. That’s 106 nominations in total. The winners will be announced later this year; but just to get to this point, agencies and clients have worked hard to encapsulate their successes in the hope of persuading the judges that their work deserves recognition. So congratulations to everyone who’s picked up a nomination. ‘Respect’ as they say.Speaking for ourselves, I’m delighted for our passionate team at The Union who have managed to garner no less than 11 nominations. (Which happens to be more than anyone else.) And we feature in 7 different marketing categories. Clients such as The Scottish Government, schuh, Scottish Widows , PIRC, Zero Waste Scotland and The Data Lab have all been selected. This is no accident. It can’t happen without brilliant clients, and our Unionites who care deeply about the work they do. Not to mention the effort, skill and thought that goes into preparing a strong entry.But we’re not getting carried away. With over 15 years of experience in entering these awards, we know that a nomination is a guarantee of absolutely nothing. It all comes down to the judges’ final selection; and all will be revealed on the night. (Thursday 20 June 2024 at the O2 Academy in Edinburgh.) So we’ll be there in hope rather than in expectation. But it’s a night to look forward to; and to enjoy.https://lnkd.in/e4Ghj2Nu

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Nick Scarpino, the senior Vice President, marketing & off premise Dining Portfolio’s HOT Dogs. He worked in digital advertising leadership roles in Google. Had a talk in TEDx talk at the University of Illinios. He mentioned about the five important things that are to be done in the marketing communication process. They are 1)Utilize your physical location 2)Build & maintain a website3)Offer a way to speak someone4)Be found by your target markets5)Engage customer with one community He also had said about the three factors for setting up the marketing communication priorities 1)Target markets2)Sharable experience3)Return on investmentHe also had explained the strategies used by the company where he was working earlier, for marketing the students to study abroad Evaluating the session< it was entertaining as well as providing information about the marketing communication processNicholas Scarpino MACFAST (Mar Athanasios College for Advanced Studies Tiruvalla) Dr. Sudeep B. Chandramana #marketing #marketingcommunications #marketingandadvertising #marketingconsultants #marketingdigital

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Dear South African Marketers,Just a quick reminder that the closing date for entries is midnight on Sunday the 27th 😊Don't miss out on this fantastic opportunity to show off your marketing successes to your customers, investors, colleagues, and partners! Join us in this year's competition and get ready to shine.This event is a big deal, with 15 coveted trophies up for grabs. It's your chance to see how your marketing skills stack up against your peers and earn industry-wide recognition for the amazing work you do.And guess what? There's even more to celebrate! We want you to give a shout-out to those Rising Stars within your organisation.Nominating a Rising Star is a heartfelt way to say "thank you" for their hard work and let them know just how much you value their efforts. Here's what you can do:•Challenge Your Team: Inspire your team members to enter their best work and stand a chance to be recognised among the industry's finest.•Nominate a Rising Star: Share the love and nominate someone you believe is making a significant impact with their exceptional work. Your nomination can mean the world to them. For more information on the Marketing Achievement Awards and to download an entry kit:www.marketingawards.co.zaNominate a Rising Star here 👉 https://lnkd.in/d2_EViJC Let's celebrate excellence together at this years awards!All the best,Anne#MarketingAchievementAwards#MAA2023#marketing#marketingstrategy#southafricanbusiness

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A well-deserved award can be a powerful marketing tool that shouldn't be ignored! An award can help to:👉 Shine a Light on Your Achievements: Awards validate your hard work and showcase your success to potential clients. They say, "Hey, we're good at what we do!"👉 Boost Credibility & Trust: Third-party recognition adds legitimacy to your brand. People see an award and think, "They must be doing something right!"👉 Get Noticed by New Clients: Awards generate buzz and put you in front of a wider audience. It's free publicity that attracts new customers who are looking for the best.👉 Motivate Your Team: Winning (or even being nominated) is a morale booster for your team. It shows their hard work is valued and inspires them to keep striving. Ready to turn your accomplishments into marketing gold? Let's work together on those awards submissions!

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For Jada Seaman (M.S. in Marketing class of 2024), "UT checked all the boxes." ✅ Learn more about her unique experiences here on Rocky Top below.#utk #knoxville #Vols #marketing #graduateschool

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Could it be too late to post a new year's post? MaybeAm I still going to do it? Absolutely!Happy new year and here's to a great 2024! 🥳In 2023, I won Best Social Media Campaign with CF at Cork Chamber's Cork Digital Marketing Awards. And this bottle of prosecco!In 2023, I started my own business specialising in Arts Marketing. Working with artists and organisations on various projects.One of my pet peeves is when we're not 'allowed' to celebrate the wins. I've had bosses in the past who would ask what's next instead of "allowing" me to celebrate my win. It gave me a complex not wanting to talk about my wins or I would mention them in passing so no one would pay attention to them or god forbid, they would say I'm bragging.Thankfully, I've grown out of that.So much so, I'll talk about my wins for years to come. And I'll talk about yours too until you learn to do it for yourself.In 2023, I did some great things and I hope to keep the momentum going 💪Weirdest new years post you've read right? 😅#Marketing #Cork #DigitalMarketing #Cork #newyears #marketingappreciation

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Branding not blanding. Sign up and get conspicuous.

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So this was the lovely Marketing Director of the Year trophy getting wrapped up safely to be sent back to be prepared for this years winner. As I look forward with excitement to this years conference I wonder 1) where has the last year gone and 2) who will the deserving winner be this year? #themarketingcentre #marketing #marketingstrategy

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The Super Bowl is the largest one-day marketing event in the world. Every year, H. Kirk Bozigian, assistant professor of practice in marketing, invites students in his Principles of Marketing class to step into the shoes of a marketing manager working on a Super Bowl campaign. Read more about Professor Bozigian's class assignment and the secrets to what makes an effective Super Bowl commercial. Link in bio.#FriarsMeanBusiness

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