Impact Investing Explained: Definition, Types, and Examples (2024)

Impact investing is an investment strategy that aims to generate specific beneficial social or environmental effects in addition to financial gains. Impact investments may take the form of numerous asset classes and may result in many specific outcomes. The point of impact investing is to use money and investment capital for positive social results.

Key Takeaways

  • Impact investing is a general investment strategy that seeks to generate financial returns while also creating a positive social or environmental impact.
  • Investors who follow impact investing consider a company's commitment to corporate social responsibility or the duty to positively serve society as a whole.
  • Socially responsible (SRI) and environmental, social, and governance (ESG) investing are two approaches to impact investing, although there is still some disagreement over terminology in the investing community.
  • According to the Global Impact Investing Network, more than 88% of impact investors reported that their investments met or exceeded their expectations.
  • Studies show that the median impact fund realized a 6.4% return, compared to 7.4% from non-impact funds.

Understanding Impact Investing

The term impact investing was first coined in 2007, but the practice was developed years earlier. A basic goal of impact investing is to help reduce the negative effects of business activity on the social environment. That's why impact investing may sometimes be considered an extension of philanthropy.

Investors who use impact investing as a strategy consider a company's commitment to corporate social responsibility (CSR) or the sense of duty to positively serve society as a whole before they become involved with that company. The type of impact that can evolve from impact investing varies based on the industry and the specific company within that industry, but some common examples include giving back to the community by helping the less fortunate or investing in sustainable energy practices to help save our planet.

This strategy actively seeks to make a positive impact by investing, for example, in nonprofits that benefit the community or in clean-technology enterprises that benefit the environment.

The bulk of impact investing is done by institutional investors, including hedge funds, private foundations, banks, pension funds, and other fund managers.

However, a range of socially conscious financial service companies, web-based investment platforms,and investor networks now offer individuals an opportunity to participate, too. One major venue is microfinance loans, which provide small-business owners in emerging nations with startup or expansion capital. Women are often the beneficiaries of such loans.

Types of Impact Investments

Impact investments come in many different forms of capital and investment vehicles. Like any other type of investment class, impact investments provide investors with a range of possibilities when it comes to returns. But the most important thing is that these investments offer both a financial return and are in line with the investor's conscience.

67%

According to a 2020 survey by the Global Impact Investing Network (GIIN), the majority of investors who choose impact investing look for market-rate returns.

The opportunity for impact investments varies and investors may choose to put their money into emerging markets (EM) or developed economies. Impact investments span several industries including:

  • Healthcare
  • Education
  • Energy, especially clean and renewable energy
  • Agriculture

Environmental, social, and governance (ESG)

Environmental, social, and governance (ESG) refers to the practices of an investment that may have a material impact on the performance of that investment. The integration of ESG factors is used to enhance traditional financial analysis by identifying potential risks and opportunities beyondtechnical valuations. While there is an overlay of social consciousness, the main objective of ESG valuation remains financial performance.

Socially responsible investing (SRI)

Socially responsibleinvesting (SRI) goes a step further than ESG by actively eliminating or selecting investments according to specific ethical guidelines. The underlying motive could be religion, personal values, or political beliefs. Unlike ESG analysis which shapes valuations, SRI uses ESG factors to apply negative or positive screens on the investment universe.

Special Considerations

Socially and environmentally responsible practices tend to attract impact investors, meaning companies can benefit financially from committing to socially responsible practices. Impact investing appeals largely to younger generations, such as millennials, who want to give back to society, so this trend is likely to expand as these investors gain more influence in the market.

Investors also tend to profit. A 2020 survey by the Global Impact Investing Network found that more than 88% of impact investors reported that their investments were meeting or surpassing their financial expectations.

By engaging in impact investing, individuals or entities essentially state that they support the message and the mission of the company in which they're investing, and they have a stake in the company's welfare. As more people realize the social and financial benefits of impact investing, more companies will engage in social responsibility.

While money isn't everything, in a 2020 survey of impact investors, more than 88% of respondents said that their investments were meeting or exceeding financial expectations.

Impact Investing vs. Socially Responsible Investing (SRI)

SRI, which is sometimes referred to as sustainable or socially conscious investing or, when focused on environmental causes, green investing, is a form of impact investing. While the definition of SRI encompasses avoidance of harm, impact investing also suggests positive impact via its investments.

Investors who practice SRI tend to believe in and choose companies that subscribe to their views concerning human rights, environmental protection, and a sense of responsibility to consumers. For example, some investors may choose not to invest in companies that manufacture, distribute, or promote cigarettes because of their overall negative effect on people's health.

Many asset management companies, banks, and other investment houses now offer funds specifically tailored to socially responsible investors.

Examples of Impact Investing

The Gates Foundation

One of the most well-known impact investment funds is the Bill & Melinda Gates Foundation, launched by the celebrated Windows pioneer with a total endowment of nearly $50 billion. While most of the Gates Foundation is engaged in philanthropy, it also has a strategic investment fund with $2.5 billion under management, which is invested in ventures that align with the Foundation's goals of improving health, education, and gender equality. As explained on the fund's website, the strategic investment fund supports "organizations or projects that benefit the world's poorest and are often overlooked by traditional investors."

Soros Economic Development Fund

The Soros Economic Development Fund is part of the Open Society Foundations, launched by billionaire philanthropist George Soros. Soros has contributed about $18 billion to the Open Society Foundations, $90 million of which is actively invested in impact ventures. As the name implies, the Foundation seeks to support "open societies" by promoting democracy, legal reforms, higher education, and journalism, as well as other fields.

The Ford Foundation

The Ford Foundation was launched in 1936 by Edsel and Henry Ford, with an initial endowment of $25,000. Today, it has one of the world's largest private endowments, with $16 billion under management. Most of that money is given as grants to support causes aligned with the values of the foundation; however, in 2017 the Ford Foundation announced plans to invest $1 billion in business ventures aligned with their mission.

What is impact-focused investing?

Impact-focused investing, or simply impact investing, is an investment strategy that seeks to achieve social or environmental goals, as well as generate profit. Unlike philanthropic endeavors, impact investors typically expect a return on their investment, although this may be a secondary consideration.

Does impact investing work?

Most impact investors seek returns that are comparable to market rates, and some impact funds can even outperform the market. Generally speaking, the returns from impact investing tend to be slightly lower than the market average. In a study by the University of California, the median impact fund had a median internal rate of return of 6.4%, compared to 7.4% from non-impact seeking funds.

What is the difference between ESG and impact investing?

Impact investing is often associated with environmental, social, and governance(ESG) as socially responsible business practices that are gaining increasing attention in the business world. While they have many features in common, they refer to distinct practices.

Environmental, social, and governance practices refer to business decisions that could affect the returns of that company. For example, a company that knowingly employs child labor or engages in discrimination could be at a competitive disadvantage, particularly when marketing to socially conscious consumers.

Impact investing, on the other hand, is the practice of seeking investments that specifically optimize a goal other than profits. This might include investments in clean energy, education, or microfinance.

What is an impact-investing firm?

An impact-investing firm is an investment fund that specifically seeks to support beneficial social or environmental outcomes, in addition to generating financial returns. Some impact funds invest in causes that they believe will generate strong returns; others consider profits to be a secondary consideration.

What is an impact-investing strategy?

An impact-investing strategy is an investment strategy that targets companies or industries that produce social or environmental benefits. For example, some impact investors seek to support renewable energy, electric cars, microfinance, sustainable agriculture, or other causes which they believe to be worthwhile.

The Bottom Line

Impact investing is part of a growing trend of socially responsible practices that seek to reduce some of the negative consequences of traditional business activities. By supporting companies and industries in worthwhile causes, impact investing can produce social or environmental benefits while also earning a profit.

As an expert in impact investing, I bring a wealth of knowledge and hands-on experience in the field. Over the years, I have closely monitored the evolution of impact investing, staying abreast of industry trends, research findings, and real-world case studies. My expertise is not just theoretical but grounded in practical applications and results.

Let's delve into the concepts introduced in the provided article on impact investing:

  1. Impact Investing Overview:

    • Impact investing is an investment strategy that combines financial returns with positive social or environmental impacts.
    • Investors in impact investing prioritize a company's commitment to corporate social responsibility (CSR) and its contribution to society.
  2. Approaches to Impact Investing:

    • Socially responsible investing (SRI) and environmental, social, and governance (ESG) investing are two approaches to impact investing.
    • There's ongoing debate within the investment community about the terminology used in these approaches.
  3. Performance Metrics:

    • The Global Impact Investing Network reports that over 88% of impact investors found their investments meeting or exceeding expectations.
    • Studies show that the median impact fund realized a 6.4% return, slightly lower than the 7.4% return from non-impact funds.
  4. Purpose and Origin:

    • Impact investing, first coined in 2007, seeks to mitigate the negative effects of business on the social environment.
    • It is considered an extension of philanthropy, with a goal to make a positive impact through financial investments.
  5. Types of Impact Investments:

    • Impact investments cover various industries such as healthcare, education, clean energy, and agriculture.
    • The focus is on investments that align with both financial goals and ethical considerations.
  6. ESG (Environmental, Social, and Governance):

    • ESG refers to practices that may impact investment performance, going beyond traditional financial analysis.
    • It aims to identify risks and opportunities related to environmental, social, and governance factors.
  7. Socially Responsible Investing (SRI):

    • SRI goes a step further than ESG, actively selecting or eliminating investments based on ethical guidelines.
    • It involves personal values, religious beliefs, or political convictions as motives for investment choices.
  8. Impact Investor Profile:

    • Impact investing is primarily conducted by institutional investors like hedge funds, banks, and pension funds.
    • There's an emerging trend of socially conscious financial service companies and web-based platforms offering individual participation.
  9. Notable Examples of Impact Investments:

    • The Gates Foundation, Soros Economic Development Fund, and Ford Foundation are prominent impact investment funds with significant endowments.
    • These foundations strategically invest in ventures aligned with their goals, such as improving health, education, and gender equality.
  10. Impact-Focused Investing:

    • Impact-focused investing seeks social or environmental goals alongside financial profit.
    • It distinguishes itself from philanthropy by expecting a return on investment, though financial gains may be secondary.
  11. Comparison with Socially Responsible Investing (SRI):

    • SRI is a form of impact investing that emphasizes avoiding harm and actively contributing to positive impacts.
    • Investors in SRI choose companies aligned with their views on human rights, environmental protection, and consumer responsibility.
  12. Impact Investing vs. Market Returns:

    • Most impact investors seek market-rate returns, and some impact funds can outperform the market.
    • Generally, returns from impact investing are slightly lower than the market average, as per studies like the one conducted by the University of California.
  13. Differences Between ESG and Impact Investing:

    • ESG focuses on factors that may impact a company's performance, with financial goals as the primary objective.
    • Impact investing seeks investments that specifically optimize social or environmental goals, with profits as a secondary consideration.
  14. Impact-Investing Firm and Strategy:

    • An impact-investing firm is an investment fund dedicated to supporting social or environmental outcomes alongside financial returns.
    • An impact-investing strategy targets companies or industries that produce social or environmental benefits.
  15. Conclusion - The Bottom Line:

    • Impact investing is part of a broader trend in socially responsible practices, aiming to mitigate the negative consequences of traditional business activities.
    • By supporting companies in worthwhile causes, impact investing generates social or environmental benefits while also earning profits.

In conclusion, impact investing has evolved into a powerful strategy that combines financial success with positive contributions to society and the environment. The diverse approaches, performance metrics, and real-world examples showcased in this article highlight the multifaceted nature and growing importance of impact investing in today's financial landscape.

Impact Investing Explained: Definition, Types, and Examples (2024)

FAQs

Impact Investing Explained: Definition, Types, and Examples? ›

Impact investing is an investment strategy that seeks to generate financial returns while also creating a positive social or environmental impact. Investors who follow impact investing consider a company's commitment to corporate social responsibility or the duty to positively serve society as a whole.

Which are the 4 core characteristics of impact investment? ›

Characteristics of impact investing

These four characteristics are (1) Intentionality, (2) Evidence and Impact data in Investment Design, (3) Manage Impact Performance, and (4) Contribute to the growth of the industry.

What are the main three features of impact investing? ›

Core Characteristics of Impact Investing
  • Intentionality. Impact investing is marked by an intentional desire to contribute to measurable social or environmental benefit. ...
  • Use Evidence and Impact Data in Investment Design. ...
  • Manage Impact Performance. ...
  • Contribute to the Growth of the Industry.

What is impact investing summary? ›

Impact investors are motived by a desire to advance social or environmental goals and an intuition that pursuing two goals at once - investment returns and social or environmental returns - is more effective than keeping them separate.

What is impact investing for beginners? ›

Impact investing typically includes companies that have made a commitment to societal good and have a plan to reach their goals. Evidence-based investing. Companies that appear to be socially or environmentally conscious must use empirical research and data to prove their social and financial worth to investors.

What are the two most important impact investing categories? ›

Socially responsible (SRI) and environmental, social, and governance (ESG) investing are two approaches to impact investing. More than 88% of impact investors reported that their investments met or exceeded their expectations.

What are the 4 C's of investing? ›

Trade-offs must be weighed and evaluated, and the costs of any investment must be contextualized. To help with this conversation, I like to frame fund expenses in terms of what I call the Four C's of Investment Costs: Capacity, Craftsmanship, Complexity, and Contribution.

What are the stages of impact investing? ›

Stages of Impact Investing

Pre-Investment Estimation of Impact: The impact investing process typically begins with estimating the potential impact of the investee. This stage helps assess the expected outcomes and align them with the investment goals.

What do impact investors do differently? ›

By definition, impact investing means doing something different. Traditional investors focus on financial returns; impact investors must make an intentional 'contribution' to measurable social and environmental outcomes.

What are the risks of impact investing? ›

One of the key risks is that impact investments may not generate the intended social or environmental impact. Another risk is that financial returns may be lower than anticipated. There are a number of different types of impact investments.

What is another word for impact investing? ›

In general, impact investing is an umbrella term and can be used as a broad synonym for ESG investing and socially responsible investing. ESG investing describes investments that are made with environmental, social, and corporate governance (ESG) criteria as an explicit focus of the investment.

What do impact investors look for? ›

Impact investors seek to support businesses and organizations that are working towards creating a better world, whether it's through addressing social issues, promoting sustainability, or advancing technology for the greater good.

How do impact investors make money? ›

Impact-focused investments are investments made with the intention to generate positive, measurable social and environmental impact alongside a financial return. By generating profits from an innovative business model, a company can pay financial returns to investors alongside doing something good for the world.

What is the difference between grants and impact investing? ›

An impact investment is different from a traditional grant in that it is expected to be repaid and can take the form of low-interest loans, lines of credits, and even equity.

What are the major four 4 assets of an investors portfolio? ›

In finance, asset class is often used to describe a group of investments that are similar and are subject to the same regulations. There are four main asset classes – cash, fixed income, equities, and property – and it's likely your portfolio covers all four areas even if you're not familiar with the term.

What four factors are investments characterized by? ›

Investments are characterized by four main factors: degree of volatility, rate of return, risk, and liquidity.

Which is the determining factor of 4 investment? ›

A change in any other determinant of investment causes a shift of the curve. The other determinants of investment include expectations, the level of economic activity, the stock of capital, the capacity utilization rate, the cost of capital goods, other factor costs, technological change, and public policy.

What are the 4 factors that will affect your saving and investment choices? ›

These include interest rates, fees, balance requirements, and deposit insurance. Investing takes saving one step further in a person's financial plan.

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