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Bethany Smilovitch
Multi Unit Franchise Owner at European Wax Center & VIO Med Spa
The Area Manager is responsible for the overall successful operations of the European Wax Centers located in the assigned area, ensuring the integrity of the European Wax Center brand, and that the area meets all financial and operating goals. The Area Manager oversees Center Managers and/or ASMs, and directly reports to the Franchisee.
Requirements
Serve as the primary resource for Center Managers/ASMs throughout the assigned area.
Understand, uphold and communicate the company’s vision, brand standards and core values to promote a positive culture and teamwork environment focused on driving the growth.
Goals - Utilize all available tools to meet and exceed monthly goals.
Ability to effectively communicate business goals and priorities to CM/ASM to maximize associate performance, increase sales opportunities, and profitability.
Create a sales culture by implementing motivation tactics on a consistent basis
Work with CM/ASM to create a plan and execute marketing initiative to meet or exceed guest count goals
Holds all CM/ASM accountable for contributing to team and company objectives. Ensure CM/ASM holds associates accountably, similarly.
Review guest experience in center to ensure we are best in class and following all EWC policies and procedures.
Monthly Meetings: Oversee monthly Strut Meetings at each location.
Policies & Procedures: Ensure CM/ASM are following and enforcing all policies and procedures. AM is best in class for policies/procedures (they lead by example and also are aware of all policies and procedures to enforce).
Communicate as needed/required with EWC corporate, third party vendors, any other persons who may be in contact with the Area Manager. Build a positive and professional relationship with all vendors or associates the AM is in contact with.
Complete all tasks correctly by the given deadline. If an extension is needed, communicate proactively.
Guest Concerns: Handle or ensure escalated guest concerns are addressed within 24 - 48.
Coordinates center maintenance management with Center Managers/ASM. Track fixes and mitigate deficiencies.
Work with HR/DM to Issue Disciplinary action/PIPs as needed. Follow appropriate processes.
Clearly and effectively communicate any important business information to direct reports/associates
Keeps current on and ensures implementation of new programs, policies, procedures and promotions.
Ensuring direct reports understand and complete all given tasks on time and as outlined
Maintains an open center environment where direct reports/associates are free to express their concerns without fear of retaliation or ill will.
Do all necessary tasks for new center build outs and acquisitions. This could include working with vendors, marketing, set up, hiring, training, moving inventory, assembly of simple items and more.
Models exemplary leadership behaviors and skills and ensures all managers follow this lead.
Ensure Center Managers/ASM comply with applicable federal, state and local laws and regulations with regard to safety standards to ensure a safe working environment, Wax Associate licensing and other employment/business laws.
Scheduling/hiring/retention/training - Takes ownership and accountability for creating a positive work environment that increases productivity and reduces turnover, by sharing all best practices.
Recruit, interview, select, hire and retain the most qualified individuals for Center Managers/ASM.
Oversee Center Manager/ASM in the hiring of Associates.
Leverages all available recruiting methods and teaches Center Managers/ASM to do the same.
Ensures location is scheduled effectively to reach growth potential
Train and develop new associates on team, or elect a qualified team member to do so.
Ensure associates interested in growth receive appropriate training and development.
Additional Requirements
Must have a basic understanding of NJ/NY/NYC state/city laws and requirements such as sick time, leave of absence, at will employment, and more.
Must thoroughly understand EWC products/services, POS system, policies/procedures, and all other items related to the brand and company.
Must be highly motivated, self-directed, and results-driven with strong organizational skills, attention to detail, time management and professional written and verbal communications skills.
Problem solvers who can think on their feet and bring people to compromise while establishing trust with employees, members, and guests.
Ability to effectively prioritize focus and adapt to current business needs on a constant and consistent basis
Accepting/Acknowledging responsibility for areas of opportunity and take the appropriate action to correct them
Possesses Proficient computer skills including Microsoft Office (Word, PowerPoint, Excel, Outlook, Google Drive, Gmail and Canva.)
Ability to travel as needed
Ability to lift 25 lbs
Open availability with a full time schedule. This requires morning, evening,weekend and some holidays.
Ability to work a flexible schedule
2+ years minimum experience in a similar role
Proven experience leading a team of at least 30 people to consistently meet or exceed sales goals.
A strong sense of urgency balanced with the innate desire to inspire people.
This is not an exhaustive list of all the responsibilities tied to the role and is subject to additional items in line with the position and is subject to change at any time with or without notice.
We do not unlawfully discriminate against any applicants or employees on any applicable legally protected basis, including race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, or veteran status.
Employment type
Full-time
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